From this year, the Tata group will take over as the IPL title sponsor from Vivo

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The Tata Group, one of India’s major commercial empires, is likely to replace Chinese smartphone maker Vivo as the Indian Premier League’s primary sponsor beginning this year, according to the tournament’s governing council, which met on Tuesday.

“This is truly a monumental event for the BCCI IPL as the Tata Group is the essence of global Indian industry with operations in more than 100 countries across six continents,” BCCI secretary Jay Shah said. The BCCI, like the TATA Group, is committed to spreading the spirit of cricket across international borders, as seen by the IPL’s rising appeal as a global sports franchise.

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We are ecstatic that India’s largest and most trusted corporate conglomerate has invested in the IPL’s growth narrative, and we look forward to working with the Tata Group to elevate Indian cricket and the IPL to new heights.”

IPL chairman Brijesh Patel confirmed the news to PTI, saying, “Yes, Tata group is coming in as IPL title sponsor.” Vivo had an agreement for title sponsorship rights worth Rs 2200 crore from 2018 to 2022, however following the 2020 Galwan Valley military clash between Indian and Chinese Army forces, the company took a year off, with Dream11 taking its place.

Despite rumours that they were trying to sell the rights to a potential bidder, Vivo returned as IPL title sponsor in 2021, and the BCCI authorised the move.

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